Some auto executives, like Mark Reuss, president of General Motors, know there are many myths about driving an electric car but are willing to shrug their shoulders and say, “Oh, well. What can you do? People just aren’t ready.” Others, like the people at Hyundai UK, know the reason why people steer clear of new technology is because they have questions and concerns that make them uncomfortable. Professional sales people know it is essential to flush out those concerns so that they can be addressed in order to make a sale. Reuss may know a lot about cars (he does) but he gets no more than a D when it comes to salesmanship. Hyundai UK, on the other hand, gets an A, because it commissioned a poll to find out what weird, bizarre, or foolish reasons people have for rejecting the idea of buying an electric car, and is taking action on that. A company can’t sell electric cars successfully if it doesn’t understand why people are saying no. Some of the findings from that poll may astonish you. They did me. Sylvie Childs, senior product manager at Hyundai Motor UK, tells the UK’s iNews: “It’s been fascinating to hear about some of the misconceptions that people still have about electric ...